LOGO DESIGN

branding

COLLATERAL

STYLING

PHOTOGRAPHY

ARAY

2018

In spring of 2018, presented with another opportunity to open a pop up for summer, I created ARAY. A play on the word “array,” honoring my grandfather’s legacy (his name was Ray A.).

I wanted a logo that would be bold and honest and hopeful. Strong letters united throughout speak to the impact he had on others through his kindness and good character — and what I hope for ARAY. The circle adds a modern touch with a nod to the sun, creating a ray of light.

The shop features a curated collection of branded and local wares with an emphasis on ethically sourced materials and goods that give back.

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